Even the casual TV or movie watcher may have noticed a recent barrage of product placement. Action heroes drive particular brands of black SUVs while the camera focuses lovingly on their nameplates. Cranky reality show judges sip from bottles labeled with the prominently displayed names of popular carbonated beverages, although what they’re actually drinking is anybody’s guess.
It’s all about the bucks, bucko. Production costs for movies and television shows are climbing so high that pretty much anywhere a set dresser can smack a well-heeled company’s logo, it sticks. Publishers, too, are feeling the painful pinch, and are always looking for the next way to cash in. Continue reading “Product Placement in Books?”