In my last post I talked about pushing yourself out of your comfort zone and into a visible venue, someplace where your readers can see and meet you. There are so many different events where you, a published author, are seen as a rarity and even a bit of a celebrity. Here at Indies Unlimited many of us are published authors, and it is easy to forget how impressive this is to non-writers. Remind yourself every day that you have done something many people just dream about. Then, find those local events where you can strut your stuff.
Anyone who asks me about Pinterest will quickly realize that I am smitten. It is a brilliant concept based on the idea that one of the three founders is a prodigious collector. Pinning to your boards is like collecting in a virtual sense. I did research for this post in order to back-up my Pinterest obsession with solid facts and statistics so that you can understand why I spend any time on the site. I believe that time spent on Pinterest is an investment, and another creative way to build my marketing platform by branching out beyond the Facebook and LinkedIn groups I belong to.
Pinterest is now the third largest social media site behind Facebook and Twitter. It is, reportedly, 65% women and 35% men. This is a huge shift from January 2012 when it was over 90% women. I’ve found different numbers as to how many millions of pinners there are. Suffice it to say there are millions. And many of them are avid readers. Continue reading “You Asked For It–Building Your Platform”