Getting Book Signings and Interviews

1492162_10152125585440546_1133363978_oYou’ve written that first book. You’re so proud of it. Now you want to make sure your public hears about it. What can you do to get some exposure in the ‘real world’ as opposed to on-line via social media?
Let’s talk about two that worked for me; book signings and interviews on radio and TV.

Book Signings:
I live in a relatively rural area, not a big city, but I think that this can work even in cities. When my first book came out I took some with me and travelled about to all the bookstores I could find within an hour’s drive. At each one I would gather all my courage and ask to speak to whoever was in charge about doing a book-signing. I soon learned that the person with the authority to make that decision is not always present. Lesson number one; call or e-mail ahead for an appointment with the owner or manager. It will save a lot of time and frustration. Also make sure you know the owner’s name and can address him/her by name when you meet. In a way, this is a job interview. Treat it like one. Continue reading “Getting Book Signings and Interviews”