Love it or hate it, Amazon is always looking to try new things to benefit their customers, which of course usually benefits the sellers as well. Recently I got an email from them about a new opportunity for books sold via their Kindle Direct Publishing (KDP) program. Most of you are familiar with their “Look Inside” feature that allows potential readers to see the first few pages of a book, but this is only while on the Amazon site itself. The new feature, the Kindle Instant Preview, lets people read a sample of your book directly from your own webpage. Continue reading “Kindle Instant Preview”
Last week, we talked about the functionality enhancements by Amazon so that folks can install a ‘Look Inside’ preview directly onto their blogs. This week, I’m going to show you how to do that.
Before I begin, a disclaimer: this tutorial will only work on WordPress blogs that include sidebars and have the option to display images. [Sidebars are narrow columns that can appear on either side of the main posting area]. I have used my own blog for the screenshots and it has two sidebars with pictures of my books displayed in the second sidebar [see below]:
In case you missed it, Amazon is now keen for its customers to display ‘Look Inside’ links to their favourite books, from within their own websites or blogs.
To be honest, I cannot see too many ordinary bloggers bothering with this feature, but for us Indies it could prove to be marketing gold!
Why? Because the ‘Look Inside’ feature gives casual visitors the ability to sample our work without feeling pressured to buy. Now I know sales are the holy grail, but nothing puts me off faster than a hard sell, so why do it to potential readers? Continue reading “Amazon’s New ‘Look Inside’ Feature for Blogs and Websites [Part One]”