What’s a writer’s biggest challenge? Apart, that is, from writing great books? Bringing those books, and the name of the author, to the public’s attention. It’s a never-ending job. We not only have to keep writing, keep putting out new (and better) work, but we have to get our names out there so people will notice. Yes, that means social media; that means online forums, that means book fairs and book signings and radio and TV interviews. But there could be a local outlet that’s right under your nose: blogging for your local newspaper. Continue reading
There has been a lot of complaining recently about authors who “overmarket” their books like used car salesmen yelling full blast in our faces. This, of course, raises the question: what exactly IS acceptable? Technically, only you can answer that – if you care not to alienate or oversell, the key to making that determination is really “treat others as you would like to be treated yourself.”
That said, I do have some tips for newbies and all authors which will make your efforts more tolerable for those receiving them, and more rewarding for you in return.
#1 – Post book excerpts. Choose a day each week as your book excerpt day. This works great for Twitter and even better if you have Twitter set up to post automatically to your Facebook and other profiles. One Tweet, many social platforms. Not sure exactly what type of excerpt to use? I like to mix it up. Some weeks I’ll just tweet all prepositions or adverbs. Sure, anyone can tweet a sentence. What’s the point in doing that? Continue reading