Rutgers graduate and Pulitzer Prize-winning author Junot Díaz gets trashed. I loved “Oscar Wao.”
It is late in the evening and you are about to make a mistake that will cause you to toss and turn all night. Sleep will elude you as you see the words dancing in front of your eyes, taunting you with their black and white judgment. There, defiling your Amazon author page, is a one-star review. Blood pounds in your veins as you read. You are naked, revealed to the world as a pretender, a poser, certainly not a writer. Your head drops to your desk, and you slip slowly into madness.
If this hasn’t happened to you yet, then you either haven’t been writing long enough or you lead a charmed existence. The one-star review is a rite of passage. No matter how great the writer, no matter how brilliant the masterpiece, someone will feel that the book was disappointing. Or they will hate it and advise others to skip it. Continue reading
I’m guessing you’ve all seen the notation on customer reviews for an “Amazon Verified Purchase” like this one.
I imagine many (most?) people don’t pay much attention to which reviews have or don’t have this, at least most of the time. However, if a review seems suspicious for other reasons, it is used by some people as “evidence” that their suspicions are correct. I’ve also been told that some of the book promotion sites are now looking at the number or percentage of Amazon reader reviews that are verified purchases as part of their vetting process. There is some confusion as to when an Amazon reader review will or won’t show as a verified purchase. So I’ve mucked about and think I have the answers. As it turns out there are several different scenarios and this isn’t as straightforward as you might think. Continue reading
Launching a new book is like owning a car you have to push everywhere. It’s hard work. What we always hope is that enough people will come along to help push hard and fast enough to jump in, pop the clutch, and take off. You’re trying to get your book from zero up to highway speed as quickly as possible. To accomplish this, you have to overcome inertia. The problem is that inertia is a pretty formidable force. Things that are not already moving have a natural resistance to being moved. It takes a tremendous amount of energy to get anything moving and continual expenditures of energy to keep things moving.
On September 1, 2013, Brooks and I officially launched our newest collaboration, Triple Dog Dare. The entire marketing strategy for this book is complex and layered. An early draft of the plan called for human sacrifice. We’ll see how things go, but we may revisit that part. Continue reading
by Parker Moose
On June 8th, I released my debut novel. The world replied with crickets. The next day I sent a message to all of my contacts on Twitter and Facebook asking them to buy my book. That got me about a 10 percent response rate and a brief bump in Amazon’s rankings. But then I ran out of people who thought they might have known me in high school, and it was back to anonymity.
Lured by the siren song and royalties of KDP Select, I chose to be exclusive with Amazon and tried my first free promotion. The results of that were inconclusive, except for another brief bump in the standings and the unexpected finding that Germans really love free books. But then, sales tapered off again. It was time to get serious. Continue reading
This is a bizarre one. One of my colleagues happened across this website, which as you can see from the picture, is brightly emblazoned as selling reviews to authors, starting at $29 each.
Here’s how it supposedly works: You send them a PDF or Word copy of your book, and they’ll read and review it, giving you a 200-500 word review. If your book happens to be on Amazon for $2.99 or less, they’ll buy a copy so you get that “Amazon Verified Purchase” label, “which carries more weight than non-verified reviews.” Continue reading