Tips to Help Authors Make their Festival/Events a Success

RJ Crayton author bookfairmewithbooksThe warm-weather months are upon us, and this often means book festivals, book fairs, conferences, and other events. So, this seemed like as good a time as any to offer some tips on what authors need when selling their books at events. While events vary, the basic needs tend to be pretty similar.

First, before you go to the event, find out what you’ll be getting. Different events have different standards. Some events just provide space and a chair, and the author needs to bring a table. Many events provide a table. Sometimes you’ll have a table to yourself, and other times you’ll share a table. Presuming you have a table and a chair to sit in, what else are you going to need? I’ve broken the list into Must Haves, and Good to Haves. Continue reading “Tips to Help Authors Make their Festival/Events a Success”

Making a Splash at Book Festivals

Tucson Book FestivalI used to live in Tucson, Arizona, where they started a new Book Festival back in 2009. That first year, there were over 50,000 attendees, and by the third year that number had jumped to 100,000. Quite quickly, the Tucson Festival of Books was rated in the top 5 book festivals in the country. I attended every TFOB until I moved out of the area, and it was gratifying to see so many people excited about books and reading. But being used to smaller events in book stores and libraries, I quickly realized that a book festival of this magnitude was a completely different animal, and there was a lot to learn. Every year I did things a little differently, and every year I had a more successful time. Continue reading “Making a Splash at Book Festivals”