Be Ready for that Media Opportunity

One thing I’ve learned about this industry is that opportunities come up in a flash, and usually the first people to respond get them. The difference between being prepared and NOT being prepared can cost you. And it’s literally as simple as being organized.

KS Brooks Book Cover Folder

Go ahead, mouse over, see what happens.
Click once to enlarge.

I have a folder in Dropbox with all my book cover jpgs, my two author photos and a couple of other folders with high resolution versions and thumbnail size versions. (I keep it on Dropbox so I can access it from virtually anywhere. You never know when you will be asked for something!) I’ve made sure they’re all named clearly, so it’s easy for the recipient to identify. It also helps, if they don’t rename the file, with search engine optimization. It never hurts to take advantage of every opportunity to get your title in front of someone. Plus, it looks far more professional to have the book cover for Night Undone labeled as “NightUndone.jpg” instead of “niteundonecoverartsmall.jpg”. My author photo is labeled as “AuthorKSBrooks.jpg” instead of  “DSC00013″. Now, you might be thinking, I’ll just put “Author Photo” as the file name. Well, you and about a billion other authors thought that. It’s not going to make your photo easy to find. Continue reading

Writing for Robots?

reading robotAs writers and authors one of our main goals is to attract readers, preferably ones who will actually buy our books and not expect to get them for nothing. To that end we try to figure out how to reach those readers and, once we do that, entice them to buy.

One of the most common questions asked among writers is, “How do we find our audience?” The advice on how to network, and which media sites will help us best, keeps shifting as new ones emerge and existing ones change for the better – or not. It’s almost impossible to keep up with all the information, let alone make the best choices that will work for our particular offerings. Opinions about what works and what doesn’t are almost as plentiful as authors. Continue reading

Sequels as Standalone Books

vicki-lesage-authorGuest Post
by Vicki Lesage

Following the advice of indie authors who’ve been there, you decide to pen a sequel. What? You haven’t? Well you should. It’s daunting – that first book didn’t write itself! – but having multiple books is one of the best ways to increase exposure and sales.

Think of all the energy you put into writing and marketing your first masterpiece. Now your next book can ride that wave of success.

A good sequel should accomplish two things: Continue reading

Why Writers Should Read

mark twain readingYou’ve heard the advice often enough: To be a writer, you should write, because that’s how you get better as a writer. But you should also read as much as you can.

For those of us who never met a school reading assignment they didn’t like (Lynne raises her hand), this is the best news ever. But those of us who regarded their college-prep reading list with deep suspicion are going to be less than thrilled. Continue reading