Amazon Marketing Services for KDP Select Titles

Amazon Marketing Services LogoAmazon rolled out a new advertising option in the last few days and, as with all things Amazon related, it set the author blogosphere abuzz. If you have published books through Amazon’s KDP Select program, when you go to your KDP bookshelf, you should see a link that says “Promote and Advertise.”

Amazon advertising IU1

If you are interested in giving this new option a whirl, click that button and you will be taken to a page that looks like this: Continue reading

Part II – A Trust or an LLC Can Help Manage Author Assets after Death

estate planning for authors last willYay, you came back! On Monday, we talked about what happens to a writer’s intellectual property (IP) after they die. A will was mentioned as a fairly simple way to pass on this asset. However, a will has some drawbacks.

“Every state is different, but a will can spend up to a year in probate,” said Chad Whitfield, an attorney with Hunter, Smith and Davis in Tennessee. “It has to stay open between four months and a year, and things become public. The copyrights you own, all the assets have to be on the inventory. Some people like to keep it private. With a living trust, you can accomplish the same goals, but it’s private.” Continue reading

Featured Book: A Familiar Problem

A Familiar Problem by Sharon KaraaA Familiar Problem
by Sharon Karaa
Genres: paranormal romantic comedy
Available from Amazon.com and Amazon UK

Banished from Hell for causing chaos, Natalia Stokes takes refuge with a band of witches in the guise of a familiar.  The longer she stays on Earth, however, the more human she becomes; so human, in fact, that she’s offered a chance to redeem her soul.  Will she take it?
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Book Excerpt:

“You look ….lovely!” he said, falsely, staring at my floor length grey skirt and shirt buttoned up to my neck.  I’d pulled my hair into a tight knot at the back of my head and scrubbed my face clean of make-up.

“I thought I’d better dress appropriately,” I said, lowering my eyes and letting my cheeks blush at his compliment.

“Well, that’s really …considerate of you,” he said, throwing the broken cup into the bin and draping the towel over the sink.

“Shall we go?” he asked, offering me his hand.

“Ahem!” I looked him up and down, my hands clasped in front of me.

“What’s wrong?” he asked, moving toward me.

“I don’t think you’re appropriately dressed, do you?” I said, looking at him primly.

He looked down at his loin cloth.  “This is what all of the angels wear,” he said, confused.  “It’s not inappropriate!”

What others are saying:

“The new characters have all the depth and personality that the original cast of characters possess” – L. Morin, Amazon Reviewer

Facebook’s Call to Action Button

facebook logoPerhaps in an effort to convince small businesses that Facebook fan pages aren’t useless unless they buy an ad (whoops – did I say that with my outside voice?), Facebook has instituted a new feature: a Call to Action button.

In marketing-speak, a call to action is the question or suggestion that gets you to do what the salesperson wants you to do: fill out a survey, sign up for a mailing list, buy a product, and so on. That’s exactly what this button does – and you get to pick what you want it to do. Continue reading