How to Boost a Post on Facebook

Facebook LogoFacebook offers several ways to advertise services and products. In 2013, guest Nickie Storey-Bailey told us how to use Facebook ads to garner more “likes” for our author pages. In this tutorial, I’ll show you how to boost individual posts to get them in front of more people.

I don’t have an author page, but I do have a page for my small publishing company. Each time we publish a new book, I post about it on Facebook and wait for approximately three people to see the post, two of whom are the author and me. Thanks to Facebook’s always-changing algorithms, it’s nearly impossible to get eyes on our pages and page-posts these days without paying for it. Thankfully, it doesn’t have to cost a fortune.

Post your status update first, and then click on the “Boost” button (red arrow below). Continue reading “How to Boost a Post on Facebook”

InstaFreebie Offers Authors a Chance to Build Mailing Lists, Find Fans

new-2016-instafreebie-branding-tealIn part one of this article, I discussed InstaFreebie, the site that lets you give away a book for free in exchange for the person’s email address, in order to grow your mailing list. I also mentioned I ended up with almost 2,000 new names on my mailing list because of InstaFreebie promos I participated in.

I was very excited to get the new names, but a little hesitant, because people signed up for the list with the express purpose of getting a free book. We’ve all signed up for lists we’re not interested in to get something free (well, at least I have). Given that, I was concerned I’d have a 50 percent unsubscribe rate, or some ridiculous number, because people didn’t want to be bothered with additional emails. It didn’t help that a few of the email addresses indicated the person was giving me a junk address — stuff like StraightToSpam@whatevermailingservice.dot.

I decided to test out my new subscribers to see what happened. Continue reading “InstaFreebie Offers Authors a Chance to Build Mailing Lists, Find Fans”

InstaFreebie Offers Authors a Chance to Build Mailing Lists, Find Fans

new-2016-instafreebie-branding-tealBack in August, I started hearing authors talk about a site called InstaFreebie, where you could give away a free copy of your book in exchange for recipients signing up for your mailing list. Both Jim Devitt and Shawn Inmon have discussed the importance of mailing lists. Authors on different online groups said they’d scored upwards of a thousand names added to their lists using InstaFreebie.

Obviously, this sounded very cool to me. I thought I’d give it a try. What do you need to participate in InstaFreebie? Simple. A book you’re willing to give away for FREE. The book cannot be in KDP Select because it violates Amazon’s terms of service. (I will note, some authors give away a KDP book sampler — the 10 percent you’re allowed to post elsewhere — to drive sales to the actual book on the Amazon store. I don’t know how successful this is.)

Once you’ve picked a book you want to give away, you need three things: Continue reading “InstaFreebie Offers Authors a Chance to Build Mailing Lists, Find Fans”

Tips for a Successful Facebook Live! Broadcast

Facebook Live LogoEarlier this morning, Alan Parks told us why, as authors, we should be using Facebook Live!. Personally, I love the idea, so I decided to give it a try. During the process, I ran into some interesting challenges, but with the help of the IU minions, we had some successful experiments. We learned quite a lot about the nuances of it and thought these would prove helpful to others just getting started. So, here are some tips on how to make your Facebook Live! Broadcast go off without a hitch. Continue reading “Tips for a Successful Facebook Live! Broadcast”