Reaching New Readers With SoundCloud

soundcloud-iconIndie musicians and their fans might already know about SoundCloud, an online audio distribution platform that launched in 2007. You can listen to and share tracks on their website or with the free app version for mobile devices. What’s in it for indie authors, you might ask? How about a chance to reach new readers?

After I heard a Mash Stories podcast featuring a reading of a brilliant short story by former IU staffer David Antrobus, I stole — well, borrowed — the idea to share audio recordings of my flash fiction. But I don’t have high-tech sound editing skills or expensive equipment, so I came up with a way to make and post recordings on my own. Continue reading “Reaching New Readers With SoundCloud”

Amazon’s New ‘Look Inside’ Feature for Blogs and Websites [Part Two]

Look Inside VoktahLast week, we talked about the functionality enhancements by Amazon so that folks can install a ‘Look Inside’ preview directly onto their blogs. This week, I’m going to show you how to do that.

Before I begin, a disclaimer: this tutorial will only work on WordPress blogs that include sidebars and have the option to display images. [Sidebars are narrow columns that can appear on either side of the main posting area]. I have used my own blog for the screenshots and it has two sidebars with pictures of my books displayed in the second sidebar [see below]:

Continue reading “Amazon’s New ‘Look Inside’ Feature for Blogs and Websites [Part Two]”

New Facebook Call-to-Action Button Options

facebook logoEvery now and then, Facebook rolls out something new for business pages (author pages and book pages fall under the “business page” umbrella). Most recently, Facebook has added more options to their call-to-action button.

If your page doesn’t yet have a call-to-action button, it’s easy to set up. I wrote about how to do it awhile ago. At the time, I picked the “Shop Now” button as my call-to-action button, and pointed it to my Amazon Author page.

But to be honest, the button hasn’t gotten me a lot of action. Maybe people visiting my page have been puzzled by the idea of a “Shop Now” button for an author; maybe they think of “Shop Now” as more appropriate for designer handbags or jewelry. I dunno. But just in case, I’m going to change my call-to-action button to one of Facebook’s new options. Continue reading “New Facebook Call-to-Action Button Options”

Goodreads Giveaway Tutorial Update 2016

goodreads logoIf you’ve been avoiding Goodreads giveaways, you might be missing out on one of the best opportunities to reach new readers. I hear the arguments about why more authors are taking a pass, though. Books are expensive. Postage is expensive. Fewer winners are reviewing. And everyone wants something for nothing, right?

Well…yes. But I’m still a fan, for several reasons. If I have a new book coming out, a giveaway can help generate interest. In 2011, almost nine hundred Goodreads members signed up to receive one of eight ARCs (advanced reader copies) of my first published book, The Joke’s on Me. That’s nine hundred readers who hadn’t known about me or my work prior to the event. This boiled down to eighty-some readers who decided to add me to their “to-read” shelf. Okay, not great, but not too shabby for a completely unknown author. And of my eight winners, six gave me a written review or a rating. (Giveaway winners are encouraged, but not required, to reciprocate with reviews.) Continue reading “Goodreads Giveaway Tutorial Update 2016”