How to Get Started on Instagram

Is Instagram for Authors?Ever since our post about Instagram for authors a couple of weeks ago, we’ve had numerous requests for a tutorial on using this social media platform. You can view that post here and decide for yourself if this is the right platform for you. It apparently is the right platform for Facebook, because they purchased Instagram for a BILLION dollars a couple of years ago.

As we discussed previously, Instagram is designed to run almost exclusively as a mobile app. You can find details on how to convert your desktop into a mobile app in our previous post. From there, the process is the same to use Instagram. Continue reading

Doing a Survey Using Google Forms

GoogleDrive create formIn a previous post I discussed various methods of conducting a survey on your website and a different post even conducted an extensive survey. Finally, here is the promised tutorial on how to do your own survey using Google Forms, the same method as was used in the survey we conducted.

While you can do this by the seat of your pants, if the survey you’re planning is going to have a lot of questions, especially if the answer to some questions is going to determine whether or not to ask follow up questions, it might make sense to rough out the survey, either on paper (maybe index cards) or in a word processor where you can easily rearrange. However, we’re going to fly by the seat of our pants today. Continue reading

Amazon Marketing Services for KDP Select Titles

Amazon Marketing Services LogoAmazon rolled out a new advertising option in the last few days and, as with all things Amazon related, it set the author blogosphere abuzz. If you have published books through Amazon’s KDP Select program, when you go to your KDP bookshelf, you should see a link that says “Promote and Advertise.”

Amazon advertising IU1

If you are interested in giving this new option a whirl, click that button and you will be taken to a page that looks like this: Continue reading

Facebook’s Call to Action Button

facebook logoPerhaps in an effort to convince small businesses that Facebook fan pages aren’t useless unless they buy an ad (whoops – did I say that with my outside voice?), Facebook has instituted a new feature: a Call to Action button.

In marketing-speak, a call to action is the question or suggestion that gets you to do what the salesperson wants you to do: fill out a survey, sign up for a mailing list, buy a product, and so on. That’s exactly what this button does – and you get to pick what you want it to do. Continue reading