Newsletter Swapping Service Offers Authors a Free Way to Connect, Advertise

newsletter swap logoIf you’re an author who doesn’t have a ton of money to spend on advertising, but would like to be seen, newsletter swapping is something you might want to consider. The basic principle is simple: Author A and Author B write in similar genres and each one has a newsletter. When Author A sends out his newsletter, he includes Author B’s book and vice versa. With newsletter swapping, each author gets exposure to potential new readers while exposing their own readers to books they might enjoy.

In the past, in order to do this, two authors would tend to have to know each other, have talked about their lists, and then decide they want to swap. The first newsletter swaps I’ve done occurred this way (once I swapped with an author who has a 20k+ list). When a swap goes well, it’s great to see an uptick in sales or free downloads as a result. But the pool of most authors’ knowledge/friendships with other authors is limited.

However, a service I discovered in December is making newsletter swapping easy, providing lists of authors with similar genres and spots available in their newsletters. Continue reading “Newsletter Swapping Service Offers Authors a Free Way to Connect, Advertise”

How to Set Up a Facebook Author Page for Beginners

facebook logoA while back, I wrote an article here on IU which laid out the basics of Twitter. This post does the same for Facebook with an emphasis on what an author would need to setup an “author page” for their marketing and promotional efforts.

I’m going to assume you’re able to find your way to Facebook (www.facebook.com) and sign up for an account. As I did with Twitter, my contrarian nature means I didn’t do any of the things Facebook wanted me to when setting up the demonstration account I’ll be showing here. Really you should consider doing all of what they suggest. If you didn’t, you’ll get a page that is almost a blank slate with the top looking a lot like this. Continue reading “How to Set Up a Facebook Author Page for Beginners”

Smartphone Apps for Writers: Covers by Wattpad

wattpadOne of the neat things about posting your work at Wattpad is that you get to add your own cover art – which, if you’re like me, is a complete afterthought. But Wattpad has come to the rescue with an app that allows you to create a cover for your story while you’re on the go. (Wattpad also has an app that allows you to write a story on your phone or tablet. I can delve into that in a later post, if there’s any interest.)

I have an iPhone, so I found Wattpad Covers in the Apple App Store. There is also a version for Android. I had trouble getting into the app on my iPad, so I’m going to show you what it looks like on the iPhone – and I’ll tell you right now that it does a perfectly adequate job of whomping up a quick cover for your story. Continue reading “Smartphone Apps for Writers: Covers by Wattpad”

How to Link Book Editions on Amazon’s Author Central

Author Central LikefestIn case you’re not aware, Amazon’s Author Central is a FREE service. If you missed our very first tutorial on setting it up, see that HERE. If you haven’t already, read it. Do it. Then come right back here and I’ll show you how to merge your books. I heard that grumble. Yes, you need to merge your books. Here’s why. Continue reading “How to Link Book Editions on Amazon’s Author Central”