Thank goodness we don’t have to do the Downward Facing Dog. No one wants to see me do that. What we do need, though, is flexibility. Flexibility in all things Indie: how we look at writing itself, how we market, what our covers look like, how long or short our blurbs are: everything.
Indie Publishing was easier four or five years ago. I published my first book in September of 2012. I sold 82 copies that first month, and was thrilled. As soon as I hit the 30-day cliff, though, that booked stopped selling. I sold two copies in a week. So, I did a free promo and gave away almost 25,000 copies. Total cost of that promo? Zero dollars. There was no Bookbub yet, and all the sites were just looking for free books to feature. I applied, they featured me, and the free downloads poured in. Continue reading “Indie Publishing is Like Yoga”
In my years as an Indie publisher, there have been a number of schools of thought as to what it took to be successful. In the salad days of 2012, the advice was, “Do a free run, then sit down and wait for the Brinks truck to back up with your money.” Those were good days, almost certainly too good to last. Since then, the advice has ranged from “write in a series and make the first book free” to “drive sales through Facebook ads,” to “use keywords and sharpened metadata to drive traffic.” Through it all, though, one thing has been constant: you need a mailing list.
The reason why is simple: You control how and when you access a mailing list, as opposed to investing everything into working the Amazon or social media algorithms. The problem with algorithms is, they change. What might be golden today can turn to lead tomorrow. A mailing list is yours forever, though, or at least until someone unsubscribes.
The key frustration I hear from most writers, though, is that it is awfully difficult to build a list into any kind of size that will deliver results. I feel your pain. Let’s look at the various ways to build a mailing list. Continue reading “Mailing Lists and Advanced Readers and Bookfunnel, Oh My!”
Last month, I wrote about Ch-ch-ch-changes in Indie Publishing. I chose to write on that topic at that time because June has been a month of changes for the last few years. In June 2014, Amazon announced Kindle Unlimited. Last year at the same time, they announced the changes we’ve all come to call KU2. Continue reading “Amazon Brings Down the Hammer”
I received an email from another author recently, asking me if I could send him a link to a podcast I did on how to effectively leverage free days to promote your book. I had forgotten about that particular interview, but thanks to Google, it lives forever. After I found and listened to it, I knew I couldn’t send it to him. Almost everything I said at the time – the spring of 2014 – is wrong today.
Oh, it was true at the time, but in the ever-changing landscape of indie publishing, the advice I gave wouldn’t fly today. Continue reading “Ch-ch-ch-changes in Indie Publishing”