Lack Book Reviews, but Want to Advertise? This Article Is for You!

NoCustomerReviewsWhile most authors want to advertise their books, it’s often difficult to find sites that will accept books that have few or no reviews. Well, fear not. Today, we’re going to list a few sites that have specific advertising geared at new releases that don’t have reviews, or generally accept books with few or no reviews.

We’ll start with new release advertising. Let’s say your book is just out and you want to advertise it, or the book is on pre-order and you want to schedule some ads for release week. Many of the advertising sites that perform well have a minimum number of reviews they require before they will even consider your submission. A book just released, or one that is on pre-order, is unlikely to have reviews. The good news is, you can schedule some “new release” advertising. (Please note, most sites do not accept pre-order advertising, but will allow you to input the pre-order link to schedule an ad for a date after the book’s release.) Continue reading “Lack Book Reviews, but Want to Advertise? This Article Is for You!”

Amazon’s New Pre-Order Policies Give Authors More Flexibility

Amazon pre-orderAmazon recently made some changes to their pre-order process that give authors more flexibility.

Back in 2014, in what was considered a great leap forward for self-published authors, Amazon provided the ability to offer books for pre-order. Previously, only big publishers had that option on Amazon. While this was a great move, the pre-order process on Amazon had some strict requirements. Book files had to be uploaded ten days prior to the book’s on-sale date, and if you missed the deadline (either because you failed to finish the book or because you simply forgot to check the box saying it was the final copy of your book), Amazon canceled your pre-order and you were banned from doing preorders for an entire year. Continue reading “Amazon’s New Pre-Order Policies Give Authors More Flexibility”

Authors Should Find a Mailing List Service to Meet Their Needs

mailinglists2_newsletterLast month I talked about using InstaFreebie to build an author mailing list. This month, I thought I’d discuss finding a mailing list service to meet authors’ needs.

While authors could just send newsletters from their personal email addresses, most don’t. Generally, personal email companies frown upon their members sending massive amounts of email to people, and will sometimes suspend the account for being a spammer. So, people tend to go with mailing services. In addition to allowing an author not to be labeled a spammer, mailing services provide a wealth of data about the emails sent. They tell the sender whether the emails were opened, which links were clicked, and who unsubscribed. Continue reading “Authors Should Find a Mailing List Service to Meet Their Needs”

InstaFreebie Offers Authors a Chance to Build Mailing Lists, Find Fans

new-2016-instafreebie-branding-tealIn part one of this article, I discussed InstaFreebie, the site that lets you give away a book for free in exchange for the person’s email address, in order to grow your mailing list. I also mentioned I ended up with almost 2,000 new names on my mailing list because of InstaFreebie promos I participated in.

I was very excited to get the new names, but a little hesitant, because people signed up for the list with the express purpose of getting a free book. We’ve all signed up for lists we’re not interested in to get something free (well, at least I have). Given that, I was concerned I’d have a 50 percent unsubscribe rate, or some ridiculous number, because people didn’t want to be bothered with additional emails. It didn’t help that a few of the email addresses indicated the person was giving me a junk address — stuff like StraightToSpam@whatevermailingservice.dot.

I decided to test out my new subscribers to see what happened. Continue reading “InstaFreebie Offers Authors a Chance to Build Mailing Lists, Find Fans”