Book Promotions: What Type to Use When

book promotion zeppelin-1817476_960_720 3As indie authors, we have a wealth of types of marketing and promotional opportunities available to us. However, some types aren’t as effective as others, and some are more effective when you’re farther along in your career. As a newbie, where should you concentrate your efforts? As a more seasoned indie, what will boost you to the next level of visibility and sales?

Here’s one list, together with our recommendations for when best to employ each type. Some are free; some, not so much. I’ve included a $ next to the ones that will cost you money. Continue reading “Book Promotions: What Type to Use When”

BAM! Publish: A Vanity Press?

#PublishingFoul Logo Indies UnlimitedIt’s a common dream among first-time authors: you walk into your favorite local bookstore and there’s Your Book, sitting on the shelf for everyone to see – and buy. Alas, it’s unlikely to happen if you’re an indie author. If it happens at all, it will require a lot of hard work and persuasive energy on your part, as well as a store manager who’s willing to take a chance on an unknown author.

Books-A-Million, the second-largest bookstore chain in the United States, has developed a route for indies to get their books onto store shelves – but there’s a catch. Continue reading “BAM! Publish: A Vanity Press?”

LynneQuisition: Shoshanna Evers, SelfPubBookCovers.com

Interviews by Lynne CantwellWe all know that the first thing a prospective reader will see is the cover of your book, so you want it to look both enticing and professional. A lot of authors buy pre-made covers, but you run the risk of your cover being all matchy-matchy with someone else’s.

Trad-pubbed author Shoshanna Evers, now writing as Shoshanna Gabriel, recognized that pitfall when she went indie, so she created SelfPubBookCovers.com. Shoshanna has agreed to take a seat in the comfy chair and tell us about her site.

Shoshanna, how would an author find a cover on your site, and how much can they expect to pay? Continue reading “LynneQuisition: Shoshanna Evers, SelfPubBookCovers.com”

Smartphone Apps for Writers: Covers by Wattpad

wattpadOne of the neat things about posting your work at Wattpad is that you get to add your own cover art – which, if you’re like me, is a complete afterthought. But Wattpad has come to the rescue with an app that allows you to create a cover for your story while you’re on the go. (Wattpad also has an app that allows you to write a story on your phone or tablet. I can delve into that in a later post, if there’s any interest.)

I have an iPhone, so I found Wattpad Covers in the Apple App Store. There is also a version for Android. I had trouble getting into the app on my iPad, so I’m going to show you what it looks like on the iPhone – and I’ll tell you right now that it does a perfectly adequate job of whomping up a quick cover for your story. Continue reading “Smartphone Apps for Writers: Covers by Wattpad”