Yesterday, I shared part one of this post, about how to use AMS ads for fun and profit. Today, let’s start by looking at how I examine some of the numbers I get on my ads. If you click on the ad from your dashboard, you’ll see a number of different columns, including impressions, clicks, cost per click, etc. If you single click any of them, they will show you their performance in that category, from bottom to top. Click it again, and you’ll see the same information from top to bottom.
Overall, there are some numbers I use as benchmarks to decide if an ad is working. I like to see close to one click-through per 1000 impressions. Too much lower than that and Amazon will stop serving your ad, no matter how high you bid, because readers are not responding to it, and relevance is a big part of the algorithm that decides how and where your book appears. Then, I really want to see one sale per every 7-8 clicks. If my average cost per click is $.20, and it takes me 12 clicks to get a sale, then I’m losing money on every $2.99 book I sell. Continue reading “Tips for Successful Amazon Marketing Services Ads”