As we wade into Fall and leave the sales doldrums of summer behind, it’s a good time to look at what’s working and what’s not working. Many sales outlets that authors have used in the past have become either less effective or totally ineffective. But, if you have a new book on the horizon there is good news. By executing a successful launch, you can gain enough momentum to earn consistent sales or have a strong enough initial surge that you can comfortably move on to writing the next book.
I polled a couple of authors recently who employed different tactics when launching their books. Some of their strategies were very interesting. Here are a few of their suggestions: Continue reading “Launching Your Book – What’s Working?”